Marketing and Distributing Research

Marketing being the "the action or business of promoting and selling products or services, including market research and advertising." As well as, distribution meaning “the action of sharing something out” has great significance within my final products. To ensure I am marketing and distributing successful here are some ways horror products are promoted and advertised.

Marketing

Billboards and Buildings.

To enhance the monstrous atmosphere from this horror movie ‘Split’ is presented on a billboard and on the side of large buildings 

Social Media.

In this case the horror movie 'Insidious' is promoted through Facebook. However there are many other social networks that market products for example Twitter and Instagram e.c.t.

YouTube.

The horror trailer 'The Boy' is promoted by being posted on to YouTube.

Magazines and Newspapers

The movie "A Quiet Place" is being advertised and promoted through this newspaper article. Often on digital based newspaper and magazine websites you may find the advertisements are a link to latest and/or upcoming horror movies.

Posters

The horror movie 'Silence of the Lambs' is being promoted through poster here.

Distribution 

To distribute successfully these are the steps you take;

1. Gain legal rights to show film.
2. Put together a budget and pay for all costs required. 
3. Organise screenings for example; Cinema's such as CineWorld.
4. Produce print files and trailers to distribute.
5. Create and distribute DVD's and Blu-Rays to various places. Such as stores, for example HMV.